WHY OTT FOR DEALERSHIPS?
Combining the targeting of digital marketing with the reach of National Television!
Here are just a few reasons why Car Dealerships are using OTT:
Audience Targeting: age, household income, employment status, as well as online behaviors. People searching for vehicles, type of vehicle, current vehicle.
Data Driven / On Demand Reporting: get performance data on demand, no need to wait weeks after.
Target Your States and Hours: down to zip code level, even x miles around a certain address.
No Set-Up Fees
Personalized Branded Spots - We can use your existing commercial or create a new one for you (at cost).
Streaming devices dominate the digital consumer landscape. OTT advertising platforms allow businesses to engage with their online audiences when and where they’re viewing their favorite movies and television shows– from tablets on late-night train rides to other OTT devices such as Roku, AppleTV or gaming consoles. Where there’s Internet, there’s OTT. Are you ready to take your next ad campaign over the top?
Over 60% of consumers now stream TV on digital screens, with over 8 billion hours being watched via streaming monthly. These numbers are growing on a daily basis and will soon become the primary way people consume their entertainment content. Cord cutters, cord nevers, and cord blenders are here to stay!
01 / METRICS
02 / TARGETING
03 / ENGAGEMENT
We provide direct ROI metrics providing completed view rates, viewers by zip code, and which platform impression was viewed from.
Advanced targeting is an amazing feature of OTT. We can target age, location, behaviors, and many other demographic information. Learn more about targeting here.
There is a higher user engagement on OTT since the viewer has actively chosen to watch the content vs passive TV viewership.
WHAT DO WE DO?
Here at Over The Top Marketing we specialize in utilizing millions of data points to place our clients commercials in front of the right people at the right time at the best possible cost. ROI (return on investment) along with amazing customer service is what Over The Top was built upon. We have a brilliant team of in-house media buyers, in house media production, along with the most direct relationships between media publishers and third party data partners... but that isn't enough! Customer service, transparency, and honesty are what brings our services Over The Top!
01 / TARGET
With the best 3rd party data in the industry we can target your audience and get your message in front of the right people at the right time.
The days of regular TV buying is over, where you spend a ton of money and hope your audience is watching. Our OTT targeting will ensure you are spending your dollars on the exact market you intend to advertise to.
02 / REPORT
You deserve transparent reporting as often as you like. We remember the days of receiving performance reports weeks after the buy was over, that is ridiculous. We supply our clients with reporting on demand!
We pride ourselves on keeping our clients 100% in the loop. We also use our detailed reporting to optimize every campaign we run. No more operating in the dark.
03 / OPTIMIZE
This is where Over The Top Marketing excels. Because of our amazing detailed reporting we are able to optimize all campaigns in real time.
During a campaign we are able to be nimble and change targeting approaches, call to actions, creatives, or anything else that will help the campaign succeed.
We work very closely with our clients on a daily basis to ensure the campaign is not just okay... it needs to be Over The Top!
We have established Direct and Programmatic buying relationships with virtually every premium OTT publisher, from Broadcast & Cable Networks to skinny-bundle Streaming Aggregators. With our reporting you will know exactly what you are getting, whenever you want it.
OFFERING THE MOST VALUE AT THE LOWEST CPM!
MEET OVER THE TOP
With decades of experience in digital marketing and national advertising, Mark brings his expertise and passion for success to the OTT team. The experience running companies in both digital marketing and national television is the perfect OTT combo. Mark is Co-Founder of Over The Top Marketing.
Javier has been an advertiser for several years, spending millions of dollars for many of the businesses he owns. Javier has perfected the needs and wants from the advertiser side by keeping clients CPA and acquisition goals in mind. Javier is Co-Founder of Over The Top Marketing.
Our experienced team of media buyers and digital marketing specialist strive everyday to succeed for our clients. A combination of great ROI and amazing customer service is the mission of Over The Top. Our customer centric culture allows us to always do what is best for our clients.
The OTTM team is comprised of professional team members who's number one mission is the success of our clients. Between data engineers, customer service, sales, and media buying, our culture is all about the client going over the top!
AUDIENCE TARGETING (DMP)
Our data targeting solution is purpose-built for OTT, which means we can active on custom audiences based on a household graph. Access over 3,000 custom segments.
Target by: Age | Gender | Income | Education | Behavior | Purchase History | Political | and more…